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Content Strategist
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Position Number: 5684570
Location: Syracuse, NY
Position Type: Public Relations, Marketing and Communications

Content Strategist

Job #: 041348
Location Syracuse, NY
Pay Range: $60,450 - $65,000
Hours: Standard University business hours

8:30am - 5:00pm (academic year)
8:00am - 4:30pm (summer)
Hours may vary based on operational needs.
Job Type: Full-time

Job Description:
The Content Strategist plays a critical role on the content team. An exceptional writer, with the ability to make complex content digestible and relatable, they will create storytelling and strategic content for flagship digital channels and traditional print materials. They will work with internal/external thought leaders, students, staff, faculty and subject matter experts, as well as, multimedia creators, designers, and the digital team on assignments related to topics that ignite the imagination of our key audiences. These could take a variety of content forms (ex. feature articles, social media posts, data visualizations, videos). This individual will be adept at AP style, all forms of content (Ex. feature stories, campaign content, strategic digital/web content, email communications, social media content, brochures, news, etc.) and will be skillful in writing content that achieves desired outcomes. A creative thinker, they must be able to mine and identify stories from key partners across campus. This individual must be a strategic thinker who can navigate cross-functionally and represent the team in strategic planning meetings and projects. This will involve running point on project content strategy, assessing content needs and identifying messaging opportunities that map to the strategic vision.

Qualifications:

Job Specific Qualifications:

Responsibilities:

Works closely with content team colleagues, school/college marketing teams and other business/academic units to mine for, source and identify, and evaluate content ideas/themes/topics that align with the University's strategic priorities, and to collect information and content assets. Collaborates with Marketing channel teams to evaluate and develop content ideas and plans.
In collaboration with Marketing channel teams, plans, creates, and produces content and storytelling that align with the University's strategic priorities and brand identity for distribution across priority digital channels/platforms such as syracuse.edu.
Collaborates with Marketing channel teams to plan, create, produce, update, and edit campaign materials for recruitment, advancement etc. and print publications such as the Syracuse University Magazine, undergraduate Viewbook, academic program guides, direct mail, etc.
Leverage business understanding and content skills when partnering with internal and external thought leaders and their teams to lead topic identification, research, planning and analysis with insights published and distributed in a variety of paid, owned and earned channels.
Provides counsel to Executive Director and Director of Content Strategy.
Collaborates on building best-in-class content marketing operation.
Stays up to date on industry trends.
Stay up to date with creative and storytelling trends to inform and enhance content development strategies.
Other duties as assigned.

About Syracuse University:
Syracuse University is a private, international research university with distinctive academics, diversely unique offerings, and an undeniable spirit. Located in the geographic heart of New York State, with a global footprint, and over 150 years of history, Syracuse University offers a quintessential college experience.

The scope of Syracuse University is a testament to its strengths: a pioneering history dating back to 1870; a choice of more than 200 majors, 100 minors, and 200 advanced degree programs offered across the University's 13 schools and colleges; over 15,000 undergraduates and over 6,000 graduate students; more than a quarter of a million alumni in 160 countries; and a student population from all 50 U.S. states and 123 countries. For more information, please visit http://www.syracuse.edu.

About the Syracuse area:
Syracuse is a medium-sized city situated in the geographic center of New York State approximately 250 miles northwest of New York City. The metro-area population totals approximately 500,000. The area offers a low cost of living and provides many social, cultural, and recreational options, including parks, museums, festivals, professional regional theater, and premier shopping venues. Syracuse and Central New York present a wide range of seasonal recreation and attractions ranging from water skiing and snow skiing, hiking in the Adirondacks, touring the historic sites, visiting wineries along the Finger Lakes, and biking on trails along the Erie Canal.

Application Deadline:
Full Consideration By:
Open Until Filled:
Priority Consideration:

To apply, visit https://www.sujobopps.com/postings/106732

Syracuse University is an equal-opportunity, affirmative-action institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities.

Syracuse University has a long history of engaging veterans and the military-connected community through its educational programs, community outreach, and employment programs. After World War II, Syracuse University welcomed more than 10,000 returning veterans to our campus, and those veterans literally transformed Syracuse University into the national research institution it is today. The University's contemporary commitment to veterans builds on this historical legacy, and extends to both class-leading initiatives focused on making an SU degree accessible and affordable to the post-9/11 generation of veterans, and also programs designed to position Syracuse University as the employer of choice for military veterans, members of the Guard and Reserve, and military family members.

Syracuse University maintains an inclusive learning environment in which students, faculty, administrators, staff, curriculum, social activities, governance, and all other aspects of campus life reflect a diverse, multi-cultural, and international worldview. The University community recognizes and values the many similarities and differences among individuals and groups. At Syracuse, we are committed to preparing students to understand, live among, appreciate, and work in an inherently diverse country and world made up of people with different ethnic and racial backgrounds, military backgrounds, religious beliefs, socio-economic status, cultural traditions, abilities, sexual orientations and gender identities. To do so, we commit ourselves to promoting a community that celebrates and models the principles of diversity and inclusivity.