Job Details

Enrollment Marketing Manager

Main Campus - Boston, MA
R10936

ABOUT SIMMONS

Located in Boston's historic Fenway area, Simmons University has a strong tradition of empowering women and challenging traditional gender roles. Simmons was founded for equality 125 years ago as one of the first higher education institutions dedicated to helping women become leaders. Today, our university continues to grow and evolve and now offers Boston's only women's undergraduate program and graduate programs open to all.

You're joining our community at an especially exciting time as we continue to innovate for the future. Simmons recently launched a six-school academic structure that leverages our expert faculty and longstanding expertise in professions that make our communities stronger. In addition, we continue to highlight our high-value education proposition that is delivering greater ROI to students and putting them on the fast track to career growth and success. You'll find that people who work here truly believe in our mission of preparing students to become social justice-oriented leaders who excel in their professions and their communities. This commitment and pride make for a dynamic workplace.

As a university that values diversity, equity, and inclusion, Simmons encourages applications from all under-represented groups. Simmons is committed to creating, developing, promoting, and enhancing inclusive hiring practices-at all levels, for all positions-ensuring diverse talent pools and the delivery of a consistent positive candidate experience. Simmons is an equal opportunity employer and is committed to continuing to develop a more diverse faculty, staff, student body, and curriculum.

JOB SUMMARY

The Enrollment Marketing Manager is responsible for creating and executing a marketing and communication plan with differentiated messaging for prospective adult learners seeking online, in person and hybrid programs. The Manager will ensure that individual communications contain relevant and up-to-date information, consistently reflect the Simmons brand, and are distributed in a timely and cost-effective manner. This Manager will be responsible for maintaining concise data reports and will provide analysis on the effectiveness of individual tactics, as well as overall plans.

Working closely with the enrollment and admission team, the Manager will create and distribute effective communication to community college partners, highlighting new initiatives and benefits, with the goals of relationship building and expanding transfer student enrollment.

ESSENTIAL JOB FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• In partnership with Enrollment Management and the Office of Undergraduate Admission, manage and execute communication sequences to prospective and accepted adult learners and transfer students.
  
• Develop communications in various formats including, but not limited to, email, letters, print publications, postcards and texts.
  
• Strategize with the marketing and admission team to develop and enhance lead generation and lead nurture strategies.
  
• Collaborate closely with the admission and enrollment team on new recruitment and marketing initiatives to grow the adult learner population.
  
• Evaluate current trends and student expectations with regard to content and delivery method and adjust communication strategy as necessary.
  
• Create and manage social media for prospective adult learners, including coordinating social media posts, monitoring social media sites daily and responding directly when appropriate, in accordance with University social media policies.
  
• Collaborate with external partners and vendors, as well as Simmons Web team, to coordinate digital advertising and Undergraduate Admission web presence.
  
• Ensure all communications and messaging are consistent across all platforms, create and implement strategies to ensure consistency is maintained.
  
• Write and/or update content for publications including emails, letters, print collateral, and social media.
  
• Create and distribute monthly marketing/communications reports to ensure data informed decision making and campaign effectiveness.
  
• Stay up to date on industry trends and best practices related to marketing, communication and enrollment of adult learners, across all relevant programs and modalities.
  

OTHER DUTIES AND RESPONSIBILITIES

• Support recruitment events, with the creation and updating of presentations and other materials needed for online and in person sessions and events.
  
• Participate on the University Transfer Student Success Team.
  
• Participate in Marketing and Admission team meetings, trainings and planning sessions
  
• Other duties as assigned.
  

REQUIRED QUALIFICATIONS

• Education: Bachelor's degree required
  
• Experience: Minimum of two years of experience in marketing or communications preferably in higher education or a related field, with a focus on online, transfer, and/or adult learners.
  
• Skills:
  
• Strong verbal and written communication skills.
• Experience with CRM systems, databases, and virtual communication tools.
• Ability to analyze data and develop strategic communication plans.
• Proven ability to manage multiple tasks and deadlines effectively.

PREFERRED QUALIFICATIONS

• Familiarity with the CRM Slate, or similar student engagement tools
  
• The ideal candidate will: maintain a strong customer focus, foster mutual respect, practice and promote teamwork, perform independently, maintain confidentiality, adhere to high standards of personal conduct and maintain and enhance professional/job competency.
  

COMPETENCIES

• Problem Solving
  
• Analytical and Strategic
  
• Customer Service Oriented
  
• Communication (Written, Verbal, Presentation)
  
• Commitment to Inclusive Excellence and Social Justice
  
• Teamwork
  
• Leadership
  

WORK ENVIRONMENT & CONDITIONS/PHYSICAL DEMANDS

• Remote Eligibility: Hybrid (with minimal travel).
  
• Work Schedule: Full-time, 12-month position, 40 hours per week; occasional evening and weekend work required for online or in person events.
  
• Environment: Office
  
• Travel Requirements: Occasional (limited) conference and meeting travel
  
• Physical Demands: Primarily a sedentary role, with some standing and walking required for recruitment events.
  

Salary Grade
S07

Instructions to Applicants: Please upload all applicable application materials (e.g. resume/cv, cover letter, writing sample, teaching philosophy, etc.) in the Application Materials box on page 2 ("My Experience") of this application. Documents can be uploaded individually or as a combined document (e.g. PDF).

Simmons University is committed to inclusive excellence in all aspects of an individual's community experience. As a university committed to diversity, equity, and inclusion, Simmons encourages applications from all under-represented groups. Simmons is committed to creating, developing, promoting, and enhancing inclusive hiring practices-at all levels, for all positions-ensuring diverse talent pools and the delivery of a consistent positive candidate experience. Simmons is an equal opportunity employer and is committed to continuing to develop a more diverse faculty, staff, student body, and curriculum.


To apply, visit https://simmons.wd1.myworkdayjobs.com/en-US/Simmons-Careers/job/Main-Campus---Boston-MA/Enrollment-Marketing-Manager_R10936

Located in Boston's historic Fenway area, Simmons University is a small, private, non-sectarian College which has educated students for enriching careers and purposeful lives since 1899. Working at Simmons means joining a collaborative, diverse and mission-driven community of educators and professionals.

We prepare students to be leaders for themselves, their communities and the world. Our faculty and staff members lead by example - sharing a commitment to excellence and putting the students first.